When we think about fashion, we have in mind the apparel industry, luxury, cosmetics, brands that create and develop accessories to embellish the look ... Fashion is also a way to assert our social rank , our purchasing power or personality.

Fashion is based on the power of the "claw" of those who transform inert objects, raw substances such as fabric into magic objects, carrying meaning represented by a color, a shape or a logo. Fashion can also be born without reason or precise origin. It occurs at a certain time because the conditions are right for it to appear. If its origin is often difficult to detect, that explaining the reason for its disappearance is often just as mysterious.

However, we must always know how to choose what suits us, what we like and what can show our personality while remaining unridiculous.